Branding on the Web
In simplistic terms, branding refers to establishing such a strong identity for your product or service that potential users or customers think of you first when they're in the market for that particular product or service.

And, with all the competition on the Web for the attention of the casual surfer and certainly prospective customers, you need to not only differentiate yourself but to become "the source" in your category. Even large, successful companies are actively developing a strong online brand. So, how do you do this?

How do you compete with large, well known companies to create a brand identity?  Simple, yago it. www.name.yago.com

  Using Your Brand in a TagLine or Slogan

In the past few months, more and more online businesses are going offline to advertise their brand name in TV and radio ads. In fact, start noticing how many zero in on their brands as being the "source" and use their name repeatedly both verbally and visually

  What Can Branding Do For You?

In an article called "Cyberbrand study: Web Branding Opens Links to Customers" by Alice Z. Cuneo, in Advertising Age's NetMarketing Online (the article is no longer available online), the author pointed out that "strong product branding on the Internet can provide marketers with a powerful advantage over competitors." The comments in this article come from a survey of 4,000 brand management, creative and production professionals. This survey, by GISTICS Inc., a Larkspur, CA-based research and consulting firm, found that successful digital brand building requires a two-part strategy: "One focuses on the business process, that is, how a company finds, serves, and satisfies its customers. The other targets the branding process, in terms of how a company manages media and positions messages in competitive and confusing markets."

A strong brand on the Web will result in higher sales and conversion rates as well as more opportunity to sell additional items into the aftermarket.

Using yago's strategy helps you brand but also get hits.  One of the most important aspects of getting viewer's to your site is the name.  Keywords in meta tagging are important, but the most sure fire way to get hits is having a web name that incorporates the actual keyword of the web surfer.  Ah, but you say, the good names are all taken.  Rethink your strategy with yago.  How about:
www.keyword.yago.com, short easy to remember and it will redirect to you company's site.  It just makes since. 
Talk to us about your e-business, we think we can help.