Pronunciation: (brand), —n.
1. kind, grade, or make, as indicated by a stamp, trademark, or: the best brand of coffee or the best brand on the web.
2. A word that is universally accepted as the default standard for recognition.
3. a kind or variety of something distinguished by some distinctive characteristic:
As Marshall Sam McCloud says, “there yago”.
1. to make you name a household word.
2. to mark with distinction or infamy.
3. to impress indelibly: Where do yago, here yago, there yago, how do yago .
Brand: Everybody talks about it but nobody has one, unless they spend about a billion dollars.
We’ve got one and if you help us, we’ll help you.
Not getting enough hits on you site? .
You don’t need dot com, if you know how to yago .
It just makes sense.
Branding on the Web
And, with all the competition on the Web for the attention of the casual surfer and certainly prospective customers, you need to not only differentiate yourself but to become “the source” in your category. Even large, successful companies are actively developing a strong online brand. So, how do you do this?
Using Your Brand in a TagLine or Slogan
In the past few months, more and more online businesses are going offline to advertise their brand name in TV and radio ads. In fact, start noticing how many zero in on their brands as being the “source” and use their name repeatedly both verbally and visually
What Can Branding Do For You?
In an article called “Cyberbrand study: Web Branding Opens Links to Customers” by Alice Z. Cuneo, in Advertising Age’s NetMarketing Online (the article is no longer available online), the author pointed out that “strong product branding on the Internet can provide marketers with a powerful advantage over competitors.” The comments in this article come from a survey of 4,000 brand management, creative and production professionals. This survey, by GISTICS Inc., a Larkspur, CA-based research and consulting firm, found that successful digital brand building requires a two-part strategy: “One focuses on the business process, that is, how a company finds, serves, and satisfies its customers. The other targets the branding process, in terms of how a company manages media and positions messages in competitive and confusing markets.”
Using yago’s strategy helps you brand but also get hits. One of the most important aspects of getting viewer’s to your site is the name. Keywords in meta tagging are important, but the most sure fire way to get hits is having a web name that incorporates the actual keyword of the web surfer. Ah, but you say, the good names are all taken. Rethink your strategy with yago. How about: